Career Growth Strategies
A Resume is a well crafted marketing document in which you make a strong case for why it would be great to work with you. Its purpose is to excite the reader and make them want to meet you. A strong modern Resume is attractive, clever and very focused.
LinkedIn has evolved from a database of resumes into a powerful networking and social media platform. It is THE place to be for a working professional. LinkedIn gives you a chance to show off your skills and personality. It's a great way to start building your brand.
A professional headshot is a big step up from a clever selfie or a shot taken by a friend. It shows that you are serious about your career and your professional image. Making a great first impression will set you apart from other professionals with similar skills.
Short & Long Bio
As you take steps to get more involved in your professional community, you will come across opportunities to write or speak on topics of your expertise. Writing a Bio on short notice can be extremely stressful, so it's a great idea to prepare one ahead of time.
Digital Portfolios are not just for creative professionals. This type of document or website describes each of your projects through a title, description, explanation of your contribution, and a series of relevant images. It's a great way to get noticed.
A Networking Strategy is your masterplan for who to connect with and how to grow professional relationships over time. Having a strategy means knowing what to say and when to say it, from your intro to asking for a Zoom call and beyond.
Social Media Strategy
If you are building your personal brand, having a clear Social Media Strategy is key. It's not always easy to produce relevant content on short notice while remaining consistent and exciting. Planning ahead is the solution when it comes to content.
Articles & Guides
Sharing knowledge is a great way to be recognized as a valued member of your professional community. You can talk about your area of expertise or your experiences as a person working in your industry. 300 words is a very doable project, even for beginners.
Taking part in online events is a great way get noticed. You can attend as a guest speaker and talk to a host about a topic of interest. Or, even better, you can put together your own webinar, share knowledge and be seen as a leader in your professional community.
Hi, I'm Lana! I'm a Career Strategist & Coach and I absolutely love what I do. I work with mid-career professional women whose careers are causing them a lot of frustration. Your career may have stalled. You may have lost direction. Or you may be having a full-blown professional identity crisis. And so I help women to better understand their worth, to communicate their worth, and be seen by the right people.
I draw my inspiration from my own experience of being extremely frustrated by my career when I worked full-time in tech. I really struggled to find myself for 15 years. The last 7 years of that time were especially difficult. I don't want anyone else to spend years fixing their careers, so I help women do in 8 weeks or less.
My approach is very gentle, sensitive and tactful. I really believe that you have to tread lightly when working with someone who is sensitive and experienced a lot of frustration that has affected their confidence. In addition to my ability to organize information and find solutions to difficult situations, I aim to be very supportive of my clients. When your very sense of identity is connected to your career and things have not be going well, it takes a lot of time and care to rebuild a sense of worth and increase confidence.